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   Content:

Introduction
The Zeus Internet Marketing Robot
Increase traffic by getting listed on minor and specialized directories
Award Sites Can Mean Big Hits

Introduction.

On this page we are featuring other great ideas to generate traffic, so check back often as we update it all the time.

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The Zeus Internet Marketing Robot.

One good reciprocal link can give you the same amount of traffic as a major search engine and with a Zeus internet robot, you can have hundreds of reciprocal links. The best qualified visitors to your site are from reciprocal links. Zeus simplifies the tedious task of reciprocal link generation by providing, from your link directory, a pool of qualified, theme-matching, reciprocal link prospects, organized by themes or subjects. A contact manager is included allowing you to email an individually-personalized reciprocal link request to each website's webmaster. Everything is easy to edit, organize and maintain. Link Partners receive a preferential graphic and listing at the top of each directory page providing a compelling reason to reciprocate the link.

Your link directory will also ensure your website's visitors stay longer and bookmark it into their favorites, for a speedy return. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines as described throughout the Internet. You can use Zeus in multiple themes; great for web marketers, authors, researchers, webmasters or serious hobbyists.

Zeus is not for everyone but if you are a moderately to expertly skilled webmaster, with limited time on your hands, who could benefit from a vertical-themed link directory and increased website traffic, Zeus will automate almost every aspect of creating such a directory.

Click here for more information on Zeus>>>

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Increase traffic by getting listed on minor and specialized directories.
by Mike Paolieri

'More than 80% of the traffic comes from the top ten search engines'. How many times have you heard this affirmation? Probably a lot and in many cases it's surely true; getting listed on the best known search engines is important even if it's becoming an ever more difficult and time consuming task particularly because of the increasing number of sites fighting for the top positions.
Fortunately top search engines and the largest directories are not the only sites that can generate a constant flux of quality, highly targeted visitors.
There are hundreds of minor or specialized directories, portals, sites that publish links or categorized lists of resources: not all these sites are good, many receive very little traffic, but searching carefully you can find a lot of places where it's worth having a link to your site. However if you start to submit your site without an overall strategy and some planning you risk to waste time and energy.

First of all quality

When you try to get your site listed on a directory you should never forget that the main purpose of these sites is not to offer all webmasters an easy and free promotion tool but to provide their users with high quality resources.
Usually your site it's not listed before it has been reviewed by an human editor: more good and well known is the directory more it will be hard to convince its editors that your site is good enough to receive a listing. So the first thing you need is a well designed web site containing useful informations or offering useful services or products.
Quantity sometimes is not less important than quality: your site will not look very interesting if it has only a couple of pages.
It's also important that your site never appears incomplete: if, for example, you plan to add a new section develop the content and publish the pages when they are completed, do not place a link to an empty page with an 'under construction' icon. This will look unprofessional and your chances to be listed will decrease.
Beside that try to avoid broken links, big and slow loading pages, a lot of useless graphics, background pictures or colors that make difficult to read the text.

Write your listing details

Once your site is ready is a good idea to spend some time to write the text of your listing. Open your favourite text editor and write:
1) your web site URL.
2) your email address.
3) 3 or more titles with different lenghts (15, 25, 60 characters should go well in most cases). Use an eye catching phrase trying to be original without excessive hype and word capitalization.
4) 3 or more different descriptions (60, 75, 90 or more characters). The description is an invite to click your link so point out every benefit a visitor will receive from your site. Even in this case you should avoid excessive hype or too blatant advertising: if your description looks unprofessional it can be edited or cause the rejection of your submission.
5) a set of search keywords starting from the most important: write the same keywords on two different rows; on the first they will be separated by commas and on the other by spaces.
6) your company name (if you have any), full address and phone number: some business related directories require these informations. When you have done save the document: you will use it to copy and paste informations on the site submisions forms you will visit. Doing so you will save a lot of time and avoid errors.

Where to start your submissions

Once you have submitted your site to the biggest directories (Yahoo, Looksmart, Snap, ODP, I assume you don't need instructions on how to find these sites!) you can concentrate on specialized directories related to your business or web site topics.
As a specialized directory lists only sites pertaining to determined categories (free stuff sites, web resources, graphics, business only, non business only and so on), it delivers to your site visitors with an high interest in your contents.
Then you can submit your site to minor general directories: generally you will receive less traffic from these sites than from specialized directories, so to get some good results you need to have patience and get your listing on a lot of them. Visit the following Urls to find lists of general and specialized directories:

http://www.searchenginecolossus.com
http://www.the1000.com
http://dmoz.org/Computers/Internet/WWW/ Searching_the_Web/Directories

When you visit these sites don't go directly to the site submission page, do some searches and browse the listings categories to determine the most relevant for your site. This is important because submitting to the wrong category can cause the rejection of your site.
Check how the sites are listed, if they are ranked in alphabetical order by title you can consider to adjust your title so that it ranks higher. However keep it relevant to the contents of your site; if it seems that you are cheating to get a better position your submission risks to be refused.
To fill in the site submission form copy and paste the informations from the text file you have precedently prepared: choose the most appropriated title and description that don't exceed the maximum lenght set by the directory. If a set of search keywords is required paste those that are separated by commas, unless space separated keywords are expressely requested.

Verifying the results

Keep track of your submissions using a text file, a word processor document or a database to annote the directory Url and the date of each submission.
Some directories send confirmation emails when your site has been accepted; save these emails in a dedicated folder on your email client program and flag the directory on your submissions list.
Periodically visit the sites that haven't sent a confirmation and do a search using your site Url or your most important keywords to check if your site is listed and eventually resubmit it.
However avoid to resubmit too often; there are not general rules but submitting a site to the same directory not more than once a month it's usually safe: you should resubmit less frequently to the top directories because they need more time to list your site.
I hope that these suggestions may help you to get your site listed on great number of directories: this can significantly increase your traffic even if it's required some time to obtain good results.

About the author: Mike Paolieri is the webmaster of WebmasterGate (http://webmastergate.com), a site dedicated to promotion resources and advertising opportunities, and editor of Promote Plus Gazette a free email newsletter with articles, tips and resources to build, maintain and promote your web site. To subscribe send an email to promoteplus-subscribe@egroups.com (or visit http://webmastergate.com/gazette.html) and promote your site with a free ad on the ezine.

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Award Sites Can Mean Big Hits.
by Gauher Chaudhry

I just managed to triple my daily visitors to one of my web sites by winning a web site award. How did I win the award? I simply took 5 minutes out of my day, submitted the necessary information and watched my traffic explode two days later.

Award sites are web sites that recognize other web sites that add value to the Internet community. When your site wins an award, the award giving web site will display your link and web site information on their web site which drives boat loads of traffic to your web site.

Now, you are probably wondering how these award sites get so much traffic? When a web site wins an award, they display the award sites banner with a link back to the award site. If the award site has given out over 1,000 awards, they have over 1,000 links to their site all over the Internet! Pretty smart.

If you are considering applying for an award, you should have a web site that has valuable content and is worthy of receiving an award or award web sites reviewing your site will not stay very long at your site. The chances of you receiving an award will be very slim.

If you are interested in exploding your traffic stats, I suggest going to <http://www.awardsites.com/> which lists over 1,900+ sites that offer awards. Write up a good description for your site to increase your chances of being selected.

But the idea should not stop here. The idea of these award sites should get the little marketing man running in your head all over the place. Another good way to generate traffic to your site is to also give out an award. If you give out an award, you could possibly have your site linked to hundreds of other web sites in a short matter of time.

All you need to do is design a small graphic that displays your award. Tell the web sites that you award to display your image with a link right back to your own web site.

It does not take long to do the math. Let us say that you give out over the course of one year about 500 awards. If each sites generate 100 hits back to your website:

500 x 100 = 50,000

You have just generated an extra 50,000 visitors to your web site! You can download an awards CGI script for your web site by going to <http://www.amusive.com/scripts/>

The award that you offer should be related to your web site in order to develop more traffic. Both methods will benefit you in the end.

About the author: Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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