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Search Engine Submission Tips
The following search engine optimization tips are the most important ones to use for a long-term search engine strategy:
Unique titles
Place a unique title on every page of your web site using your top keywords. Keep it short and include those keywords you most value.
Meta tags
Use the meta-tag description and meta-tag keywords attribute on every page of your site that you want the search engines to index. If you don't want a page indexed, then try the robots exclusion tag. The robots.txt exclusion protocol has more support with spiders.
Content
Write great content using your most important keywords prominently throughout your web site. Visitors who read great content will link to your web site and recommend it to others.
Link development
Develop a solid link development strategy obtaining listings in the top directories and industry-related sites. Search engines measure both link popularity and click-through popularity as part of their search engine algorithms.
Keyword planning
Always do keyword planning on both the search engines and directories to determine the best set of keywords and keyword phrases your target audience is using. Look for "related searches" in search results for ideas.
Site statistics software
Use site statistics software to measure your results. If your statistics show that your site's visitors are typing in a set of keywords to find your site, readjust the HTML tags for them.
Alternative text
Put alternative text in your graphic images that clearly describe the graphic image and using your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page.
Spam
Do not spam the search engines because they can and will permanently delete your web pages from their indexes if you go too far. Examples of spam include keyword stacking and stuffing, refreshing your web pages too quickly, using invisible text or text that is too small.
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